Senior CRM & Content Lead (w, m, d) – Zürich – Zürich

Marketing

Zürich

100%

Job Beschreibung

Reporting to the VP Growth, you'll build properti's AI-native Lead Engine — the CRM, content, and automation system that turns every behavioral signal into a personalized, conversion-driving experience. You won't just run a CRM; you'll design an agentic growth stack where LLMs, predictive models, and human brokers work as one team.

Aufgaben

AI-Driven CRM Strategy & Funnel Ownership
Own the full lead-to-close lifecycle (lead → MQL → SQL → transaction), instrumented end-to-end with AI signals
Define properti's CRM strategy with AI as the core leverage: predictive lead scoring, intent modeling, propensity-to-transact
Build dynamic segmentation using ML and embeddings — search behavior, listings viewed, geography, property type, budget, lifecycle stage
Own and improve funnel KPIs (conversion rates, time-to-close, revenue per lead) and use models to forecast and lift each stage

Generative Content & Personalization Engine

Build an LLM-powered content system that generates and personalizes every lifecycle touchpoint — email journeys, WhatsApp/SMS flows, listing promotion logic
Design prompt frameworks, content templates, and guardrails so AI-generated copy is on-brand, multilingual (DE/FR/IT/EN), and conversion-optimized
Deploy hyper-personalization at the level of the individual user — not segments of 10,000 — using behavioral, intent, and listing data
Tie every AI-generated touchpoint to revenue impact, not vanity engagement

Automation, Agents & Infrastructure

Own the CRM and marketing automation stack (HubSpot, Salesforce, Braze, or equivalent) and integrate it natively with properti's AI platform
Design AI agents and trigger-based journeys that act on real-time signals — abandoned searches, viewing patterns, broker handoffs, re-engagement windows
Build and iterate ML-based lead scoring in partnership with Data Science
Work closely with Data & Tech to ensure clean data flows, vector stores, retrieval pipelines, and accurate attribution at scale

Experimentation & AI Performance

Build a test-and-learn framework covering both classic A/B testing and AI-specific evaluation: prompt variants, model versions, multi-armed bandits
Run continuous experiments across messaging, timing, channels, segmentation, and AI-generated content
Track campaign performance, incremental revenue, and model quality (accuracy, hallucinations, conversion lift, latency)
Translate insights into shipped improvements — fast

Cross-Functional Enablement

Act as the bridge between Growth, Sales, Product, Data Science, and Engineering
Ensure CRM and AI outputs directly improve lead quality, sales efficiency, and broker productivity (e.g., AI-generated lead briefings ahead of every call)
Align CRM initiatives with market expansion priorities and the AI product roadmap.

Job Anforderungen

6–10+ years in CRM, lifecycle marketing, or growth roles, with recent hands-on experience deploying AI/LLM tooling in production marketing workflows
Proven track record of driving revenue impact through CRM — not just engagement metrics
Fluency with modern AI tooling: LLMs (Anthropic, OpenAI, etc.), prompt engineering, retrieval/RAG, and AI-native marketing platforms (HubSpot Breeze, Braze Sage, Clay, Customer.io with AI, n8n/Zapier with LLM steps, or equivalents)
Strong analytical mindset: funnel optimization, KPI tracking, attribution modeling, and evaluating AI/ML output quality
Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Braze, or equivalent)
Experience in fast-growing, high-performance environments (scale-up, marketplace, SaaS, PropTech)

Nice-to-Haves

Experience building or shipping AI agents, RAG systems, or LLM-powered content engines in a marketing or sales context
Comfort writing SQL and basic Python, or working in notebooks to interrogate data and prototype workflows
Experience in real estate, marketplaces, or lead-based business models
Background working closely with Data Science / ML teams and Revenue Operations
German and/or French language skills

Mindset

AI-native: you reach for an LLM or an agent before you reach for a meeting
High ownership: you think in outcomes, not tasks
Strong execution: strategy to shipped workflow in days, not quarters
Structured and KPI-driven, with rigor about evaluating AI quality
Comfortable operating in fast-paced, ambiguous environments where the tooling is changing under you

Why this role matters

CRM is the highest-leverage growth surface at properti — and AI is the multiplier
You'll directly shape revenue growth, sales efficiency, and the customer experience across the entire journey
You'll do it with one of the most ambitious AI stacks in European PropTech

Job Vorteile

Exceptional Career Opportunities & Talent Development: We prioritize your growth through superior advancement paths and dedicated support.
Young & Innovative Company: Join a dynamic team in a forward-thinking environment.
Modern Workspace: Dedicated workstations and co-working spaces in bright offices, featuring quiet zones for focused work.
Flexible Working Hours & Home Office: Balance your life with flexible schedules and the option to work from home.
Work from Anywhere: Up to 20 days of remote work per year.
Food & Drinks: Enjoy fresh fruit, snacks, coffee, tea, and our regular after-work drinks.
Birthday Retreat: Take a well-deserved break with a complimentary half-day off on your birthday.
Five Weeks of Vacation: Plenty of time to recharge and relax.
Unlimited (Unpaid) Leave: Maximum flexibility for your personal projects or extended travels.
Team Spirit: Regular "Rocket Fridays," summer and winter events, and exciting incentive trips.

Jetzt bewerben

Seit der Gründung 2019 ist properti das am schnellsten wachsende, KI-getriebene Maklerunternehmen der Schweiz. Unsere proprietäre Technologie befähigt Makler:innen, Abschlüsse schneller und mit höheren Margen zu erzielen, während wir unseren Kund:innen ein effizientes, transparentes Verkaufserlebnis bieten. Unser Ziel ist klar: bis 2030 die Nummer 1 der Schweiz zu werden, international zu skalieren und exakt das Team aufzubauen, das diese Vision realisiert.

Unsere Kultur